Media Advisory Services has published a guide to podcasting, the fifth in its series of publications on important aspects of media management. Read or download it here.
The guides help media decision-makers understand some of the key topics in digital news provision, and give them practical support in adopting concepts that will improve their operations and streamline how their companies work (see Guide #1: Product Management for Media Managers, Guide #2: Launching a paywall: What you and your team need to know, Case studies on paywall implementation, Guide #3: Best Practices for Data Journalism and Guide #4: Facebook News Feed Changes: Impact and Actions).