At MDIF, impact assessment is a critical part of our work. Since 2005, we have published our Impact Dashboard to publicly present the findings of our annual analysis. The Dashboard provides a comprehensive description of impact results from the preceding year as well as longitudinal analysis of outcomes across our portfolio. We focus our impact assessment efforts on two broad areas: first, MDIF’s direct impact on clients; and, second, our clients’ impacts on their societies.
Explore the interactive Impact Dashboard presentation showcasing the key findings, and access the complete PDF of the MDIF Impact Dashboard 2014.
55m
people reached with information by MDIF clients
136%
average reach increase after 5 years with MDIF
228%
average sales increase after 5 years with MDIF
+85%
of clients reported on corruption or say they held those in power accountable
In 2013, MDIF clients provided news and information to over 55.2 million people in countries where access to free and independent media is under threat, while generating a combined $107.4 million in sales.
The Impact Dashboard 2014 found that after five years of working with MDIF, client businesses grew their reach by a median of 33% and their sales by 115%.
It also found that clients ranging from local news websites to national broadcasters had a profound impact on their societies through reporting on corruption and government accountability. Across our portfolio, in 2013 87% of clients exposed corruption scandals in their country and 89% held government leaders accountable for their policy promises.
Key findings by impact area include:
Reach
- After five years of working with MDIF, client reach increased by a median of 33% (on average 136%)
- From 2012 to 2013, total digital reach increased by 35% across the portfolio while total traditional reach decreased by 3%
Sales
- After five years of working with MDIF, client sales increased by a median of 115% (on average 228%)
- Clients averaged 25% annualized growth in sales during their first five years of involvement with MDIF
Viability
- At the end of 2013, the median risk rating across the portfolio was 5.22, indicating an overall moderate level of risk
- At the end of 2013, 42% of clients were rated low risk, 45% were rate moderate risk and 13% where rate high risk, according to MDIF’s audited risk-rating scale
Client Impacts on Society
- In 2013, 87% of our clients reported on corruption scandals in their country
- In 2013, 89% of our clients held their governments accountable for their policy promises
Read a review of the Impact Dashboard by CIMA’s Senior Director Mark Nelson here.
Want to know more about impact?
Read MDIF’s Impact Dashboard, an annual analysis of our impact results.